It was lovely to be asked on Radio 5 Live to talk about this rather HOT topic. On whether teenagers should be banned from using social media… But why would an old man, who does corporate training sessions and talks for organisations about the future of work and AI, be asked to discuss this? Well… It’s worth thinking about…
Have you ever wondered how algorithms influence the digital generation's ambitions and well-being?
In today's fast-paced digital world, algorithms play an increasingly significant role in shaping how young people view their goals and their overall mental health. From social media platforms to search engines, these computerized decision-makers are everywhere. But are they helping or harming the digital generation? Let's explore some key points from recent discussions.
A Generation More Savvy Than Ever
Today’s young people are more digital-savvy than previous generations. Many are learning new skills online, starting their own businesses, or becoming content creators. This is, in part, thanks to the wealth of information and opportunities available online. Algorithms can guide them toward content that fosters personal growth and entrepreneurial spirits.
However, it's not all positive. The digital world can also lead to negative experiences. Many young people feel pressure to constantly engage online, often leading to stress and fatigue. Understanding when to step away is becoming crucial in maintaining balance. We need a digital green cross code - for young people and maybe even for adults too. By simply getting rid of social media, I believe, we do more harm than good. The future of work is likely to be digital, it is going to be social, much of it will be online. We need our young people to be able to use social media and technologies like AI, rather than shun them.
More YouTube Stars, Fewer Astronauts
More young people today aspire to be YouTube stars rather than astronauts. This reflects a cultural shift driven by algorithms that spotlight social media fame. Digital platforms often prioritize content based on popularity, influencing young people’s career aspirations.
While being online can offer creative opportunities, it sometimes overshadows traditional ambitions like science and exploration. It's vital for educators and parents to encourage diverse career interests beyond social media celebrity.
The Algorithmic Influence
Algorithms can be unpredictable and even creepy in their operations. For instance, personalized content can sometimes suggest products or ideas that seem to read a person's mind. This predictive analysis can lead to discomfort and privacy concerns.
In particular, algorithms can sometimes prioritize sensational content to maximize engagement, which doesn’t necessarily help users in the long run. There's a growing discussion on how to make these systems more accountable and aligned with user well-being. Especially when it comes to young people - but adults are affected by this as well - especially in places like YouTube… Which I talk about here.
The Government's Role
China offers an intriguing (if not often maligned and unfashionable) example of algorithm regulation. Chinese authorities require platforms like TikTok to adjust algorithms to promote educational and morally sound content. They also have strict limits on screen time for minors. This poses an important question: “
Should governments worldwide impose similar regulations to protect young people?”
While these interventions can promote healthier online habits, it requires balancing freedom of choice with regulatory oversight. I hope the UK government does more…
Profit vs. Social Good
Tech companies earn money primarily through advertising, often prioritizing profits over social well-being. The algorithms that drive these profits may not always have the public's best interest at heart. Massive platforms like YouTube literally make 20 billion dollars a year for parent company Google in advertising. Whereas, other platforms make a LOT less but they seem to have been bought for more political reasons…
I, like some, argue that tech giants should reinvest in society, using their resources to educate users about digital well-being and improve content regulation. This is particularly important for young people who may not yet be equipped to navigate these complex media landscapes responsibly.
FAQ
Why do algorithms matter?
Algorithms are crucial because they decide what content to show users. This impacts users' interests, preferences, and potentially their mental health.
How can I control the influence of algorithms on my digital life?
Staying aware of the time spent online, choosing educational content, and periodically disconnecting can help manage digital influence.
Should algorithms be regulated?
Yes, I think so - we cannot allow new AI to become a black box when making decisions that have a social impact. And whether we like it or not, what someone watches makes a difference to what they believe. When algorithms negatively affect mental health or skew personal goals, more regulation could guide them towards the public good.
Do all countries regulate algorithms?
Not all, but some, like China, have implemented interesting measures to manage online content quality and screen time for young people. Which go FAR beyond just controlling the tech companies that serve their people content.
Can algorithms predict personal preferences accurately?
Often, they can be surprisingly accurate, using large datasets and patterns, but they can sometimes misinterpret or misuse personal information.
Conclusion
The influence of algorithms on today’s digital generation is profound, impacting ambitions and well-being in unprecedented ways. While they offer opportunities for growth and learning, they also pose potential risks. It is crucial for individuals, educators, and policymakers alike to understand these dynamics and actively work towards a more balanced digital life. In the end, it’s about crafting an online experience that nurtures ambition and protects mental health.
About the Author
Keynote speaker, professional speaker, Ted X talker, serial tech startup founder, ex marketing agency owner, digital trainer, and now author and media spokesperson Dan Sodergren’s main area of interest is the future of work, technology, data and AI In his spare time, as well as being a dad, which comes first, Dan is a digital marketing and technology (and now AI) expert for TV shows and the BBC and countless radio shows.
Occasionally donning the cape of consumer champion on shows like BBC WatchDog, the One Show and RipOffBritain and being a marketing tech specialist for SuperShoppers and RealFakeAndUnknown and BBC Breakfast. He is also a host and guest on podcasts and webinars speaking as a tech futurist. And a remote reporter / content creator for tech companies at tech events and shows.
His main interest is in the future. Be that the future of marketing, or the future or work or how AI and technology will change the world for the better as part of the #FifthIndustrialRevolution.
Find out more about him here bit.ly/DanSodergren
References for the blog:
Dan Sodergren
www.dansodergren.com
Dan Södergren on BBC Radio 5LIVE discussing the possibility of a social media ban for teenagers...😲 https://www.youtube.com/watch?v=hzUtdc5Q9J4
Will Ofcom's new code of practice protect children online? https://news.sky.com/video/will-ofcoms-new-code-of-practice-protect-children-online-13355043
Happy 20th Birthday @YouTube ... The irony of talking about YouTube on BBC Radio on YouTube 😁 https://www.youtube.com/watch?v=WU0UgtwOsJ